Legal

Privacy Policy

Last updated: June 2026

EE9 Sports ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website (ee9sports.com) and services. By using our platform, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of personal information:

  • Account Information: Name, email address, phone number, date of birth, and residential address provided during registration.
  • Identity Verification: Government-issued identification documents (IC/passport) for KYC (Know Your Customer) compliance.
  • Financial Information: Bank account details, e-wallet information, cryptocurrency wallet addresses, and transaction history for deposits and withdrawals.
  • Usage Data: IP address, browser type, device information, operating system, pages visited, time spent on pages, and referral sources.
  • Communication Data: Records of your interactions with our customer support team via live chat, email, or WhatsApp.
  • Betting Activity: Your betting history, preferences, favourite sports, and gaming activity on our platform.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To create, verify, and manage your account.
  • To process deposits, withdrawals, and other financial transactions securely.
  • To provide and personalise our betting and gaming services.
  • To communicate with you about your account, promotions, and important updates.
  • To comply with legal and regulatory obligations, including anti-money laundering (AML) and KYC requirements.
  • To detect and prevent fraud, money laundering, and other criminal activities.
  • To improve our platform, services, and user experience through analytics.
  • To enforce our Terms and Conditions and resolve disputes.

3. Data Security

We implement industry-standard security measures to protect your personal information, including 256-bit SSL encryption for all data transmissions, secure server infrastructure with firewall protection, regular security audits and penetration testing, access controls limiting data access to authorised personnel only, and encrypted storage of sensitive financial and identity data. While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

4. Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Essential Cookies: Required for the platform to function, including login sessions and security tokens.
  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics) so we can improve the user experience.
  • Preference Cookies: Remember your language, region, and display preferences.
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.

5. Third-Party Services

We may share your information with trusted third parties who assist us in operating our platform, including payment processors (for transaction processing), identity verification providers (for KYC compliance), analytics providers (such as Google Analytics), cloud hosting and infrastructure providers, and regulatory authorities (when required by law). All third-party service providers are contractually obligated to protect your data and use it only for the purposes specified by us.

6. Your Rights (PDPA Malaysia)

Under the Personal Data Protection Act 2010 (PDPA) of Malaysia, you have the following rights:

  • Right of Access: You may request a copy of your personal data held by us.
  • Right of Correction: You may request corrections to any inaccurate or incomplete personal data.
  • Right to Withdraw Consent: You may withdraw your consent for data processing at any time, subject to legal and contractual restrictions.
  • Right to Limit Processing: You may request that we limit the processing of your data in certain circumstances.

To exercise any of these rights, contact us at [email protected]. We will respond to your request within 21 days as required by the PDPA.

7. Data Retention

We retain your personal data for as long as your account is active and for a minimum of 5 years after account closure to comply with regulatory requirements. Transaction records and betting history may be retained for up to 7 years for audit and compliance purposes. After the retention period, your data will be securely deleted or anonymised.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. We encourage you to review this page periodically for the latest information on our privacy practices.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: